Tourism serves as an economic engine for Chula Vista. The city has numerous dining, shopping, and cinema experiences. As with many California cities, Chula Vista features many golf courses. Some of the city’s notable attractions included the Chula Vista Nature Center,Otay Valley Regional Park, Cricket Wireless Amphitheatre, OnStage Playhouse, the Chula Vista Marina, and the U.S. Olympic Training Center. The marina at Chula Vista is located in South Bay including multiple marinas and being home to the Chula Vista Yacht Club. Sports fishing and whale watching charters operate the regional bay area.
The Sweetwater Union High School District, headquartered in Chula Vista, serves as the primary secondary school district. Chula Vista is home to one of the four private colleges in San Diego County and is host to Southwestern College; a community college founded in 1961, that serves approximately 19,000 students annually.